Association Rules & Market Basket Analysis

Association rules are used to find connections between items in big sets of data. In simple terms, they help show what things usually go together. One common use is in market-basket analysis, where stores look at what customers often buy in the same shopping trip. For example, if people who buy chips also tend to buy soda, a store might use that insight to place them next to each other or bundle them in a sale. It’s a way for businesses to understand shopping habits and make smarter decisions.